Coinbase
Overview
An exploratory redesign of the Coinbase mobile experience, rethinking UI and information architecture to improve clarity, asset comprehension, and daily usability. The project simplifies portfolio visibility, reduces cognitive load, and better surfaces rewards, staking, and transactions—while respecting Coinbase’s trust, security, and regulatory constraints.
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Client:
Coinbase
Date:
Feb 2026
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Redesigned portfolio home emphasizing clarity, real-time performance, and faster access to crypto vs. cash balances.
Streamlined the users' asset list with clearer hierarchy, staking visibility, and reduced visual noise for faster scanning.
Integrated their credit card offering, rewards, yield, and transaction history seamlessly into the experience displaying how Coinbase can be an all in one superapp.
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